Personalized mailings to activate customers for sales
According to the study , Russians spend an average of 6 hours a day on computers, smartphones, and tablets. Given the fact that a modern person always has a phone at hand, companies have an increased chance that the client will not miss an offer. This makes sending personalized text messages one of the most effective marketing channels for companies in 2022.
Personalized offers and recommendations increase brand loyalty and overall sales by:
Providing value to the customer
Providing the client with a positive customer experience
Attracting the client's attention
Prevent choice overload by recommending products or services that may be of interest to them
What is personalized WhatsApp
A personalized text message Singapore WhatsApp Number Database is an WhatsApp message sent to a user that is tailored to his interests, desires, and purchases.
Unlike traditional generic messages, personalized messages are created using the following user data:
Name
Time zone
Buying behavior
Demographic data - age and gender
Birthday
Location etc.
Let's look at the main types of WhatsApp messages that increase customer loyalty.
Types of WhatsApp messages to increase customer loyalty
Welcome
Festive
Trigger WhatsApp about actions on the site
Reactivation
Discounts
With Passteam automated mailings, you can create any chain of letters and only monitor the relevance of the content. Thus, congratulatory messages will be sent automatically when you set the time and hour.
Send automated Singapore WhatsApp Number Database to customers based on their interactions with your brand. The message will reach the right people at the right time.
How to Send Personalized Text Messages
Below, we've rounded up the most popular ways to start targeting customers based on their individual preferences with personalized messaging.
A high-quality customer base allows you to manage customer attitudes to the brand and send WhatsApp newsletters. For your convenience, Passteam offers an online questionnaire , with which you can collect full names, phone numbers, WhatsApp addresses, as well as confirm consent to communication and other customer data.
Customize the form : adjust colors, images, texts, buttons, form fields and privacy policy text
Where to place your questionnaire:
Indoors
Place stickers and table tents with QR codes of the questionnaire near the cash register, on doors, mirrors, on tables. In the Passteam personal account, you can order ready-made materials in your corporate colors with delivery.
In the social media profile
Copy the link to the questionnaire in Passteam and place it on your company profile in social networks. Motivate customers to fill out the questionnaire: write that you are giving a gift or awarding points for registration.
After filling out the WhatsApp Number List questionnaire, customers will receive an electronic loyalty card. This is convenient because the customer does not have to carry a plastic card, which he can leave at home.
Use customer data from your Singapore WhatsApp Number Database
To personalize communication, use purchase information, visit data, etc. In Passteam, you can set up integrations with CRM Quick Resto , Yclients and iiko . If you use another CRM system, you can use the CSV file import from your CRM.
Segmentation of the customer base
Customer segmentation simplifies the process of advertising targeting. Using specified filters, you can divide the audience according to certain characteristics and send the desired offer to each of them.
Targeting specific WhatsApp to specific customer groups results in much higher advertising conversion rates than the same non-personalized advertising.
We talked about other ways of segmenting customers in cafes/restaurants in more detail in this article .
Create and launch a personalized newsletter
We have decided how to create a personalized message. Now, for greater efficiency, use mailing automation. It will allow you to respond to requests faster, send out mailings on time, and increase customer engagement, motivating them to take action. Here we have compiled detailed instructions on how to send push notifications.
In WhatsApp, don’t forget to add promotions/offers and a call to action - this increases the likelihood that the client will be interested in your offer and make a purchase of a service or product.
Examples of such messages for restaurants/cafes:
Hi, Evgeniya! Until the end of the week -30% on salads. We are waiting for you at Pyatnitskaya St., 24
Maria, until 16.06 we give a trifle with the purchase of any coffee. Hurry up to take advantage of the promotion → link.
Examples of messages for beauty salons:
New service in our salon – SPA manicure. The first lucky ones will get a care box as a gift. Reservation 756-987
Tatyana, you are booked for a haircut and hair coloring on 26.06 at 17:30. We are waiting for you! Zavodskaya st. 26
Examples of messages for ecommerce and retail:
Show this message at the checkout and get 10% discount on your next purchase! We are waiting for you
-40% on all shampoos for your pets. Promo code CAT22
Copy these messages, substitute the @name variable in the message and schedule the mailing to be sent in Passteam.
Track the performance of your mailing list
In order to understand the conversion of installations of issued cards, the user's personal account has the ability to track statistics. To do this, you need to log in to your personal account , and then go to the " Dashboard " or " Home " tab. You will see a " Create cards " graph, which displays the number of created cards by month. By moving the mouse arrow over the points on the graph, you can see the number of cards created in a specific month.
Below is the " Card Singapore WhatsApp Number Database Installations " chart, which displays the number of cards installed by month. By moving the mouse arrow over the points on the chart, you can see the number of cards installed for each month.
To see who the WhatsApp was sent to, go to the "Usage" section and click on "Client List". Here you can search by clients, track the B2B Database status of card installations, send push or WhatsApp to selected clients, import or export the database, and also perform individual client synchronization with the CRM. All created cards are also located here.
Use this article as a checklist: build a customer base, segment it, and set up automated WhatsApp to increase sales.